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The Online Copywriter's Handbook
- Binding:
- Paperback
- Pages:
- 336
- Published:
- March 15, 2003
- Edition:
- 2
- Dimensions:
- 153x229x20 mm.
- Weight:
- 508 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 23, 2024
Description of The Online Copywriter's Handbook
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
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