Books by Robert Cooper

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

In Cracking the Freemason's Code, Robert Cooper explains exactly who the Freemasons are and what they do. As the Curator of the Scottish Masonic Museum and Library, the author is in a unique position to reveal the secret history of this elect brotherhood. Prompted by growing public interest and provoked by the controversial stories that circulate about Freemasonry, this is the first time that he has chosen to do so.Cracking the Freemason's Code is written with an insider's knowledge and privileged access to archive material, including never-before published images. It lays bare the intriguing symbolism, beliefs and history of the Masons, and explains the structure of Freemasonry, its ethos and connections to other secret societies. It also discloses the identities of famous Masons and the locations of important Masonic sites. This is the book that answers once and for all any questions readers may have about what Freemasonry is and the role it has played in shaping our society.

Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach