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Winning at New Products, 5th Edition

- Creating Value Through Innovation

About Winning at New Products, 5th Edition

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

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  • Language:
  • English
  • ISBN:
  • 9780465093328
  • Binding:
  • Paperback
  • Pages:
  • 448
  • Published:
  • September 27, 2017
  • Dimensions:
  • 151x229x31 mm.
  • Weight:
  • 454 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 4, 2024

Description of Winning at New Products, 5th Edition

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

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