Books by Roger Cartwright

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care.

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Titanic

Authors, Roger Cartwright and Peter Rushton, consider why the taking of an ocean voyage for the pleasure of the journey itself, and not simply as a means of travelling from A to B, came to be so popular, and what the arrival of the mega-ships means for the new age in cruising, providing the perfect guide to cruising and its history across America.

The complete story behind the ships of the famous cruise line

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring.

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organized into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Covers the critical behaviors of entrepreneurial organizations, from risk taking to growth, and from leadership to motivation. This book includes examples and lessons from benchmark businesses, including Microsoft, easyJet and Star Cruises. It also includes a glossary of key concepts and a comprehensive resources guide.

Covers critical entrepreneurial attributes, from vision to commitment, and from risk taking to customer focus. This title features examples and lessons from some of the world's most successful entrepreneurs, including Richard Branson, Ken Bogas and Kwek Leng Beng, and ideas from the smartest thinkers.

Covers the key areas of empowerment from understanding how to maximise employee potential and learning how to delegate, coach, and trust, to communicating vision and objectives and the role of the manager as a leader and empowerer. This title features examples and lessons from some of the world's most successful businesses.

Covers the key drivers of hypergrowth, from focussing intensely on customers and constant innovation to ensuring resources are in place and making sure you stay on track. This title includes examples and lessons from benchmark companies, including Cisco, Nike, Samsung and Airbus Industrie.

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business.

Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories. This title features examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers.

Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world.

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring.

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring.