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Books by Ron Kohavi

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  • - A Practical Guide to A/B Testing
    by Ron Kohavi, Diane Tang & Ya Xu
    £29.99

    Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.

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