Books by Ronald J. (VeraSage Institute in California Baker

Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter, this is the book for you.

* The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital.

Praise for Mind Over Matter Why Intellectual capital is tHe Chief Source of Wealth "Ron Baker has written another great book on the thoughts and theories on intellectual capital. As usual, he has an awesome depth of content, knowledge, and thought. A great read. " --Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors.

--Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn.