We a good story
Quick delivery in the UK

Books by S. Umit Kucuk

Filter
Filter
Sort bySort Popular
  • - The Democratization of Consumption Markets in the Digital Age
    by S. Umit Kucuk
    £58.49

    This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

  • - Navigating Consumer Negativity in the Digital World
    by S. Umit Kucuk
    £46.49 - 66.49

    This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.