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Consumer Voice

- The Democratization of Consumption Markets in the Digital Age

About Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

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  • Language:
  • English
  • ISBN:
  • 9783030539825
  • Binding:
  • Hardback
  • Pages:
  • 126
  • Published:
  • September 2, 2020
  • Edition:
  • 12020
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-3 weeks
Expected delivery: October 19, 2024

Description of Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

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