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Consumer Voice
- The Democratization of Consumption Markets in the Digital Age
- Binding:
- Hardback
- Pages:
- 126
- Published:
- September 1, 2020
- Edition:
- 12020
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Consumer Voice
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.
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