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Books by Sandra Wolf
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- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
£47.99 She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
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- £47.99