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Signaling Family Firm Identity
- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
part of the Familienunternehmen und KMU series
- Language:
- English
- ISBN:
- 9783658206710
- Binding:
- Paperback
- Pages:
- 163
- Published:
- January 17, 2018
- Edition:
- 12018
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: October 4, 2024
Description of Signaling Family Firm Identity
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
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