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Signaling Family Firm Identity

- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

About Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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  • Language:
  • English
  • ISBN:
  • 9783658206710
  • Binding:
  • Paperback
  • Pages:
  • 163
  • Published:
  • January 16, 2018
  • Edition:
  • 12018
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025
Extended return policy to January 30, 2025
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Description of Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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