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Books by Stefan Gold

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  • Base of the Pyramid Markets in Latin America af Stefan Gold
    Base of the Pyramid Markets in Latin America
    - Innovation and Challenges to Sustainability
    by Stefan Gold, Marlen Gabriele (Chemnitz University of Technology Arnold, Judy N. Muthuri & et al.
    £123.99

    This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

    More details

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