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Base of the Pyramid Markets in Latin America
- Innovation and Challenges to Sustainability
- Binding:
- Hardback
- Pages:
- 134
- Published:
- August 18, 2021
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: March 30, 2025
Description of Base of the Pyramid Markets in Latin America
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
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