Books by Stephanie Hemelryk Donald

Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today's students seeking to understand worldwide media, past and present.