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Tourism and the Branded City

- Film and Identity on the Pacific Rim

About Tourism and the Branded City

Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

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  • Language:
  • English
  • ISBN:
  • 9780754648291
  • Binding:
  • Hardback
  • Pages:
  • 234
  • Published:
  • October 27, 2007
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 476 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Tourism and the Branded City

Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

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