Books by Stephen Brown

A new look at the art of one of the most charming and idiosyncratic personalities of early 20th-century New York

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Intended for an introductory course in digital logic design, this book helps students learn the fundamental concepts in classical manual digital design, and illustrates clearly the way in which digital circuits are designed, using CAD tools.

This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It draws on real, practical examples from education, commerce and industry.

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

Marketing - The Retro Revolution