Books by Stephen Brown

A new look at the art of one of the most charming and idiosyncratic personalities of early 20th-century New York

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It draws on real, practical examples from education, commerce and industry.

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

Marketing - The Retro Revolution