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Brands and Branding

About Brands and Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

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  • Language:
  • English
  • ISBN:
  • 9781473919525
  • Binding:
  • Paperback
  • Pages:
  • 296
  • Published:
  • August 30, 2016
  • Dimensions:
  • 170x243x16 mm.
  • Weight:
  • 528 g.
  In stock
Delivery: 3-5 business days
Expected delivery: January 1, 2025

Description of Brands and Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

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