We a good story
Quick delivery in the UK

Books by Susan Horner

Filter
Filter
Sort bySort Popular
  • by Susan Horner & John Swarbrooke
    £46.49 - 123.99

    Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies.

  • by Susan Horner & John Swarbrooke
    £170.49

    Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

  • by Susan Horner & John Swarbrooke
    £139.99

    Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.