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Leisure Marketing
- Binding:
- Paperback
- Pages:
- 424
- Published:
- December 14, 2004
- Dimensions:
- 190x247x23 mm.
- Weight:
- 790 g.
Delivery:
1-2 weeks
Expected delivery: July 20, 2025
Description of Leisure Marketing
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
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