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Books by Sylvia M. Chan-Olmsted

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  • - Strategic and Brand Management in Changing Media Markets
    by Sylvia M. Chan-Olmsted
    £39.99 - 123.99

    This volume provides a thorough review of current concepts and practices in the areas of strategic management, branding, and conglomerization in the electronic media industry. For researchers, scholars, and students in media economics and management and business.

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