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Competitive Strategy for Media Firms
- Strategic and Brand Management in Changing Media Markets
part of the Routledge Communication Series series
- Binding:
- Paperback
- Pages:
- 384
- Published:
- May 18, 2006
- Dimensions:
- 152x229x14 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: May 20, 2024
Description of Competitive Strategy for Media Firms
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
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