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Books by Thomas (University of Wisconsin-Madison) O'Guinn

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  • Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) af Chris (University of Cincinnati) Allen
    Save 44%
    Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
    by Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn & et al.
    £83.49

    Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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