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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

By Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn, Angeline (University of Texas - Austin) Close Scheinbaum
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) by Chris (University of Cincinnati) Allen Save 44% from RPP Save 44%
About Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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  • Language:
  • English
  • ISBN:
  • 9781285187815
  • Binding:
  • Boxset
  • Pages:
  • 432
  • Published:
  • February 12, 2014
  • Edition:
  • 7
  • Dimensions:
  • 279x218x18 mm.
  • Weight:
  • 926 g.
  In stock
Delivery: 3-5 business days
Expected delivery: April 25, 2025

About Chris (University of Cincinnati) Allen

View all books by Chris (University of Cincinnati) Allen

Description of Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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