Books by William Winston

This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

Explore the multifaceted steps needed for a successful reengineering process!With The Aftermath of Reengineering: Downsizing and Corporate Performance, you will explore the effectiveness of business organizations after they have significantly changed how they do business. Reengineering is based on the concept of significantly altering existing business models and thinking by reinventing the way in which work is done. You will discover innovative reengineering strategies and solutions that have been utilized by many Fortune 500 firms in their efforts to become more focused with reinvigorated business activity. Volatile business conditions have driven the use of reengineering and have led to drastic corporate downsizing where organizations are expected to do more with less. The Aftermath of Reengineering examines the positive and negative aspects of the demanding process of reengineering. Based on original research and existing literature on organizations that have used reengineering, The Aftermath of Reengineering will assist you with he following reengineering issues:organizing layoffs that do not hinder the productivity or company loyalty of the employees who remaincreating internal changes to businesses in the form of structural realignments and downsizing placing greater emphasis on quality levels in product and service output creating faster communication channelshiring a more educated, skilled employee base placing higher expectations on management defining your company''s necessary expenses establishing critical business processesdetermining your company''s core competencies, and competitive advantage setting profit growth targetsThe Aftermath of Reengineering covers many recent reengineering efforts made by large corporations in the United States such as Chase Manhattan Corp. Eastman Kodak, and IBM that have sought to pare down a large bureaucracy and steep overhead expenses. You will explore the effective and ineffective results of these efforts and discover the skills needed for successful reengineering to take place. The Aftermath of Reengineering will assist you in achieving a successful vision for your company''s future which includes new workplace values, improved leadership, teamwork, and customer-driven success.

Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?-Luke 14:28) and how it improves making decisions today which ultimately affect the ministry's effectiveness tomorrow.

An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.

Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.

Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.