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Professional Services Marketing
- Strategy and Tactics
- Binding:
- Paperback
- Pages:
- 146
- Published:
- January 19, 1993
- Dimensions:
- 152x212x0 mm.
- Weight:
- 270 g.
Delivery:
1-2 weeks
Expected delivery: November 16, 2024
Description of Professional Services Marketing
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.
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