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Books by Yogesh K. Dwivedi

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  • by Yogesh K. Dwivedi
    £83.99

    Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a window into the rational decisions of potential broadband consumers.

  • - Online Consumer Behavior
    by Yogesh K. Dwivedi, Mahmud Akhter Shareef & Vinod Kumar
    £53.49

    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

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