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Mobile Marketing Channel

- Online Consumer Behavior

About Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

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  • Language:
  • English
  • ISBN:
  • 9783319312859
  • Binding:
  • Paperback
  • Pages:
  • 132
  • Published:
  • June 23, 2016
  • Edition:
  • 12016
  • Dimensions:
  • 234x158x13 mm.
  • Weight:
  • 250 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

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