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Authorship as Promotional Discourse in the Screen Industries
- Selling Genius
- Binding:
- Hardback
- Pages:
- 196
- Published:
- July 1, 2020
- Dimensions:
- 242x160x20 mm.
- Weight:
- 458 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Authorship as Promotional Discourse in the Screen Industries
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.
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