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Bernard Shaw and Modern Advertising
- Prophet Motives
part of the Bernard Shaw and His Contemporaries series
- Binding:
- Paperback
- Pages:
- 181
- Published:
- January 4, 2019
- Edition:
- 12018
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: January 1, 2025
Extended return policy to January 30, 2025
Description of Bernard Shaw and Modern Advertising
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.
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