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Bernard Shaw and Modern Advertising

- Prophet Motives

About Bernard Shaw and Modern Advertising

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

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  • Language:
  • English
  • ISBN:
  • 9783030087494
  • Binding:
  • Paperback
  • Pages:
  • 181
  • Published:
  • January 5, 2019
  • Edition:
  • 12018
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 1-2 weeks
Expected delivery: June 27, 2024

Description of Bernard Shaw and Modern Advertising

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

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