Beyond the Game

Do you want to build a professional mental performance coach business? "Beyond the Game: The Entrepreneurial Guide for Mental Performance Coaches" is a guide designed for aspiring and established mental performance coaches. Authored by James Leath, the book provides practical insights and strategies for building a successful coaching practice in the field of mental performance. It covers various aspects, including understanding the role and responsibilities of a coach, educational foundations, market analysis, service offerings, branding, online presence, marketing, relationship building, financial management, and the application of mental performance techniques. Each chapter delves into specific areas, offering step-by-step guidance and practical advice for coaches at any career stage. The book emphasizes the importance of continuous learning, ethical considerations, and the impact of mental performance coaching beyond sports, aiming to empower coaches to enhance their practice and effectively support their clients.