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Big Data Analytics
- Applications in Business and Marketing
- Binding:
- Hardback
- Pages:
- 261
- Published:
- December 28, 2021
- Dimensions:
- 156x234x0 mm.
- Weight:
- 521 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Big Data Analytics
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
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