Management & Strategy

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consumers demand more than products--they crave immersive, personalized experiences. So traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, the founder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--from luxury fashion houses to groundbreaking startups--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that scale from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scene stories, Press Play will help you understand the lucrative world of video games and offer customers what they really crave.

We are constantly faced with ethical decisions, no matter what organizations we join. The ethical choices we make determine the health of our businesses, schools, government agencies, religious congregations, charities, and other institutions. Our ethical decisions also determine our career success or failure. Bestselling author, Craig E. Johnson, shows how we can develop our ethical competence, just as we develop our abilities to manage or oversee operations. Every chapter of Organizational Ethics: A Practical Approach, Sixth Edition provides readers with opportunities to apply ethical principles and practices in a variety of settings through self-assessments, analyses, projects, and discussion. Written in a reader-friendly style, each part of the book is layered around organizational behavior. The parts introduce moral theories used in ethical problem-solving; examines individual motivations; looks at the ethical dilemmas of groups, teams, and leaders as well as offers strategies for creating ethical cultures and promoting social responsibility. This book shows how readers can develop their ethical expertise and provides opportunities to practice problem-solving to defend their decisions. New to This Edition: 28 new case studies on current events such as Amazon, eBay, the National Football League, the National Women's Soccer League, Supreme Court Justice Sotomayor, Wells Fargo, and Disney. 13 new self-assessments on topics such as ethnocentrism, ethical leadership, and social loafing. Self-assessments now include a "Looking Further" feature which asks readers to reflect on and apply the results. 11 new "Contemporary Issues in Organizational Ethics" boxes included New and expanded discussions of the ethics of ChatGPT (AI), inclusivity issues, corporate citizenship statements, greenwashing, moral intelligence, power currencies, personal branding, exploitative leadership, selfish leadership, the "dark side" of moral intensity, and the seven-stage decision-making model.

Presenting a novel Systems Thinking methodology, this book serves as an essential guide to all those researching and practicing in a management, decision-making or supervisory position who are facing multi-dimensional complex problems.

The book offers a theoretical and practical analysis of the contemporary approach to art, culture and innovation, with special emphasis on the relationship between culture, innovation and the economy, in the context of green transition as an indispensable sustainability factor.

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.

This book overviews contemporary international petrochemicals business and explains related managerial complexities, business challenges, and opportunities to enhance competitiveness. It enables the readers to explore critical issues facing the industry, such as profitability and investment economics, optimizing business processes.

This book offers a forward-looking exploration of how AI, digitalisation and technological transformation are reshaping the future of work. Through a series of studies conducted by scientists and industry professionals, it explores issues related to new policies, AI and the digital transformation's anticipated impact on the labour market.

This book offers a forward-looking exploration of how AI, digitalisation and technological transformation are reshaping the future of work. Through a series of studies conducted by scientists and industry professionals, it explores issues related to new policies, AI and the digital transformation's anticipated impact on the labour market.

Creating Knowledge over Distance shows that economic knowledge creation fundamentally depends on, benefits from, and is structured by temporary geographical proximity - that is, by economic actors meeting in person or interacting in a co-present context to discuss business opportunities, problems and solutions are face to face.

Free and open source software (FOSS) is everywhere and is the driving force behind nearly all software developed today. It doesn't matter what industry your company is in: Learning more about how to use, contribute to, and release FOSS can be the strategic edge that your company needs. With the proper knowledge and approach, open source can form the cornerstone of a digital transformation effort, increase developer retention, decrease recruiting cycles, ensure reliable security, and reinforce the company brand. All this and more, by shifting your company's FOSS strategy from accidental to intentional. Free and open source software (FOSS) is the whetstone of the cutting edge. Your company is almost certainly using FOSS right now, whether you know it or not. FOSS is already part of your company, so you need to know how to manage it effectively and strategically. If you're participating in a digital transformation effort, or reducing business risk, or building a product roadmap, or creating a company or team strategy, or if you need to round out your existing open source knowledge by filling in some gaps, this is the information you need. Discover how to use, contribute to, and release open source projects effectively and strategically for your business. Avoid the dangers inherent in license compliance and other intellectual property matters. Incorporate community management to bolster the sustainability of projects that are critical to your company. Manage your software supply chain to track and maintain the projects your company relies on. Create policies and procedures both for inbound and outbound FOSS engagement. Develop tactics for community management to ensure corporate open source efforts remain on target for business goals. Build your free and open source software strategy and go from accidental to intentional. What You Need: No software requirements, just a desire to help your company succeed through proper open source engagement.

You don't have to know or love music theory to get a lot out of this unique approach to presenting methods that will make you a better leader.Management as Music argues that music is a powerful metaphor for effective leadership, offering a rich and comprehensive framework to understand and improve management practices.Author, Matt Allen, explores various musical concepts, like melody, harmony, relative pitch, modulation, and counterpoint, applying them to managerial situations and offering practical advice for creating a more cohesive, inspiring, and effective workplace.Through numerous case studies and examples, the author demonstrates how the principles of music can guide managers to create a more harmonious and productive environment that help a company reach and exceed goals.Matt Allen is an attorney who has provided thoughtful leadership in the governmental and non-profit sectors for over 20 years. An amateur musician, he promotes creative ways to infuse leadership with the values of the arts. He lives in San Antonio, Texas, with his wife, Ashley, and children, Thomas and Grace.

This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability.

International migration is a growing phenomenon in the 21st century and is increasingly seen as a high-priority public policy issue by many governments, politicians, and the broader public throughout the world. Its importance to economic prosperity, human development, and safety and security ensures that it will remain a top priority.

Migration in the Americas continues unabated. Seeking to improve understanding of the complexity of this phenomenon, this book presents different approaches that are at the root of an immigrant-entrepreneur's decision-making and the implementation of entrepreneurial activity in North and South America.

The book explores how diverse stakeholder groups-particularly community and regulatory stakeholders-shape corporate environmental practices. An essential read for policymakers, corporate managers, and academics seeking to understand the nuanced relationships between businesses, governments, and communities.

Experience passion and energy as these authors share their unique stories directly with you. Empowering Women in STEM: Pioneering Paths to Shape the Future covers a wide range of topics, not limited to just STEM fields, including entrepreneurship, medical research, leadership, and non-profit organizations.

This book characterizes and evaluates how stock markets operate in European Union (EU) countries in terms of the sustainable development of public companies. It presents the methodology for constructing ESG indicators, with particular emphasis on Refinitiv, which is one of the largest and most recognizable databases in this area.