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Marketing

Here you will find exciting books about Marketing. Below is a selection of over 17.611 books on the subject.
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    £132.99

    This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design.

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    £132.99

    This book comprehensively analyses non-financial reporting, specifically sustainability reporting, in Central and Eastern European (CEE) countries. It identifies key trends and common practices among regional companies.

  • - Environment and Strategy
    by USA) Kshetri & Nir (University of North Carolina Greensboro
    £56.49 - 132.99

    Revised edition of the author's Global entrepreneurship, 2014.

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    £132.99

    Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury consumption. It will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

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    £132.99

    International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.

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    £38.49

    International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.

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    £132.99

    This book offers a comprehensive exploration of the key concepts shaping today's world. This book examines the complex relationship between trust, sustainability, and resilience across various domains, providing insights into their significant implications for both organizations and consumers.

  • by Phil (University of Chester Harris
    £38.49 - 132.99

  • by Linda Conway Correll George
    £35.49

  • by Kalika Mehta
    £38.49

    This book provides a comprehensive account of how non-state actors rely on international criminal law as a tool in the service of progressive political causes.

  • by Jesper (Lund University Falkheimer
    £34.49 - 110.49

  • by Ruth Avidar
    £49.99

    This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.

  • by Paula Perez Sobrino
    £25.49 - 95.99

    Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.

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    £132.99

    This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.

  • by David Lowe
    £42.99 - 146.49

  • by Jean-Noel Kapferer
    £35.49

  • by Domen (University of Southern Denmark Bajde
    £132.99

    The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.

  • by Le (Macquarie University Luo
    £132.99

    The book explores how diverse stakeholder groups-particularly community and regulatory stakeholders-shape corporate environmental practices. An essential read for policymakers, corporate managers, and academics seeking to understand the nuanced relationships between businesses, governments, and communities.

  • by Malgorzata Janicka
    £132.99

    This book characterizes and evaluates how stock markets operate in European Union (EU) countries in terms of the sustainable development of public companies. It presents the methodology for constructing ESG indicators, with particular emphasis on Refinitiv, which is one of the largest and most recognizable databases in this area.

  • by Jagdish Sheth
    £77.99

  • Save 13%
    by Philip Kotler
    £70.99

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    £132.99

    No sector can escape the challenge of the climate crisis. This book brings together a team of academic experts to urgently examine the intersection of sustainability and the Cultural and Creative Industries (CCIs).

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    £21.49

    This collection of short essays from leading media scholars reflects on critical issues of media history, power, ownership, influence and impact. The book uses the acclaimed media title Power Without Responsibility (PWR) as a calling card, a cue to reflect on the limitations of the media in different countries and to advocate solutions aimed at stimulating more democratic forms of communications. Organised in five sections, contributions in this book identify the relevance of PWR and then pick out and develop its core themes. The first section provides both a reminder of PWR's significance to media history and analysis and then explores its conclusions in relation to media systems in places including Europe, South and East Asia, Africa and Latin America. The second section takes up the argument that 'market censorship' impoverishes the media while the third explores the book's lessons for contemporary media reform. The fourth section explores the contribution of public service broadcasting and its relevance for future communications systems. The fifth section considers PWR's analysis of radical journalism in relation to both historical and contemporary initiatives while the concluding section features two original essays by the authors of PWR, James Curran and Jean Seaton, reflecting on their book 43 years and nine editions after it was first published.

  • Save 10%
    by Austin City Limits
    £34.99

  • by Omar Rodriguez-Vila
    £34.49 - 132.99

  • by William Brown
    £18.99

  • Save 15%
    by Chris Lukehurst
    £14.49

    The best food and beverage experiences have the power to move us. But why do some create a deep and lasting impact on us, while others just fall flat?In The Shape of Taste, renowned food psychologist Chris Lukehurst explains how it's our emotional experiences, rather than just textures and flavors, that shape our responses to what we consume. With over 20 years' experience working with leading global brands, Chris introduces his Shape of Taste model, which illustrates the intricate connection between our sensory experiences and emotional responses, whilst offering crucial insights into harnessing these to develop more compelling products and marketing strategies. An essential guide for anyone in the food industry who wants to understand the emotional drivers behind consumer behaviour, you'll discover:the powerful psychological factors that influence taste preferences and consumer behavior,how to create products that resonate emotionally with consumers, leading to greater satisfaction, increased sales and word of mouth,the secrets of crafting compelling messaging that connects with consumers on a deeper level, enhancing their loyalty, engagement and enjoyment of your products. By mastering the emotional journeys behind every bite and sip your customers take, you can develop products that not only satisfy their cravings but also forge lasting and memorable connections. Whether you're innovating flavors or refining brand messaging, this book equips you with the knowledge and tools you need to captivate your audience and create food and drink experiences that truly stand out.

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