Marketing

This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.

"The first thing you need to know about selling is this: Selling is helping. But before I tell you more about that, let me tell you how I got here. When I was little-and no, I'm not telling you my whole story or what year I was born-but when I was just five freaking years old, I thought I could change the world. I didn't really know what "changing the world" meant, by the way."-- Provided by publisher.

Proven framework to propel your organization into a top market position Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success-and endless customers. An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about: Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth Creating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it Promoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth With all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, Endless Customers earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.

In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region.Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.

This book explains how organizations can build new sales structures or assess and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, they are historically developed, outdated, and operate rigidly, with hybrid approaches frequently being overlooked.The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organization to optimize their sales channels and remain competitive. The book provides a structured approach, detailing which employees and departments need to be involved and coordinated, and how the analysis, planning, and implementation can succeed in each specific task area within the company-integrated, deliberate, and flexible. This book is for anyone looking to ensure a sustainable and successful future for their business.Contents Importance of strategic sales structuring The Market: Building a detailed understanding of the market and competition The Customer: Developing a detailed understanding of buyers and customers The Sales Channel: Determining sales channels and structuring options The Organization: Integrating and coordinating sales channels The Employees: Determining the number and distribution of employees The Management: Establishing strategic sales goals and their monitoringThe AuthorDr. Manuel Beck is the Managing Partner at the consulting firm Bricklog and serves as the Chief Sales Officer (CSO) in the marketing and sales department at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies and in building and leading sales teams.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and will resonate with policymakers and associations focused on equity in the workplace.

4 Steps to Supercharged Sales Teams is a revised and updated version of Serve, Lead, Succeed! It's a how-to book for successful sales management, showing how servant leaders across the nation have transformed sales teams from mediocre to exemplary. It includes real-life sales stories as well as research illustrating the effectiveness of servant leadership in sales team success. The book is all about supercharging sales performance, bringing the joy of selling to your team, and becoming a leader that people respect and remember. It shows how supportive leaders use empathy, humility and teamwork to empower sales teams that are accountable and passionate to succeed.

Discover the history of the iconic swoosh. This remarkable journey unveils the evolutionof a brand that has not only transformed the sports industry but has also shaped popularculture across the globe.

This book provides an account of the media portrayal of two presidents - Donald Trump of the United States and Vladimir Putin of the Russian Federation - as mythologized figures. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.

"As the golden age of loyalty continues, it is a subject we all need to understand much, much more and Evert and Xiao Yao help us do just that".Adam Daniels, CEO IAG Loyalty"This book fills a void by thoroughly exploring the potential of loyalty currencies, generously shared by Evert and Xiao Yao for the entire industry's benefit."Jay Malowney, President Points (a Plusgrade company)"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla consequat maximus tempus. Pellentesque eget justo sit amet ex convallis accumsan a non nisl."Russ Hinckley, Senior Vice President U.S. Bank, Partner Credit Card GroupExtracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.Evert de Boer is Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines.  Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of Strategy in Airline Loyalty (Palgrave Macmillan, 2017).Xiao Yao Chin is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain & Company. She holds a PhD from the University of Cambridge, UK.

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

A Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice to media law, and gives looks at the techniques of editing and using equipment and on the basic skills of writing, reporting and producing. There is also a whole chapter dedicated to advice on court reporting.

A Director's Method for Film and Television (1992) presents the 'cinematic language' approach to directing for film and television directors. It shows how the viewer perceives the nuances of the various pictures used to tell the story, and how movement within the frame creates drama and development.

Telecommunications: A Systems Approach (1976) presents two extended case studies, of public telephone and television systems, describes techniques within practical telecommunications systems, and takes into account users' needs and their economic constraints.

Television in the Making (1956) looks at television in its infancy, with essays by the leaders of the medium at the time, people who were forging new paths as they imagined and actioned the possibilities of television.

Teachers & Television (1987) examines the use of television in education. With television being the most powerful medium of mass communication, with tremendous potential as an educational tool, to what extent are teachers considering educational television as a component of the curriculum?

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Telecommunications in Developing Countries (1990) stresses the importance of modern, micro electronics-based telecommunications for developing economies in providing a basic communications infrastructure for economic and industrial development and the springboard for new information technology activities.

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.