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International Marketing Strategy: Analysis, Development and Implementation

About International Marketing Strategy: Analysis, Development and Implementation

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.

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  • Language:
  • English
  • ISBN:
  • 9781473795938
  • Binding:
  • Paperback
  • Pages:
  • 544
  • Published:
  • March 19, 2025
  • Edition:
  • 10
  • Dimensions:
  • 261x195x25 mm.
  • Weight:
  • 980 g.
  In stock
Delivery: 3-5 business days
Expected delivery: June 11, 2025

Description of International Marketing Strategy: Analysis, Development and Implementation

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.

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