Marketing

This book is testimony to the emergent nature of human security as an idea, as a useful construct and as an operational strategy. The aim is to showcase new directions that may enrich the human security agenda in areas such as health and the environment as well as proposing multi-stakeholder approaches and solutions for vulnerable populations.

Bringing researchers, policymakers and business people up to date with the latest developments in the world of ecopreneurs, this timely new edition of Schaper's book updates and adds to the case studies of entrepreneurs engaged in sustainable business practice worldwide.

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation

The textile industry plays a significant part in the global economy, yet often operates with disregard to its environmental and social impacts. This book takes a wide-ranging look at current analysis of the industry and explores the issues of continuous consumption and increasing disposability.

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

This book critically analyses the prospects of overhauling the legal framework of climate change regulation of corporations in African state. It adopts the dilute interventionism regulatory framework to tackle the culture of regulatory resistance by corporations in Africa.

This book examines how business schools seek to honour the ambition to both teach scientifically verified theories and practically useful concepts and models, and how the tensions derived from this duality may be problematic to handle.

Blockchain and distributed ledger technology (DLT) have been identified as emerging technologies that can enhance global supply chain management processes. Given the embryonic nature of the technology, use cases pertaining to how it can be adopted and deployed in supply chain contexts is scarce.

The feature that distinguishes this book from all other books on entrepreneurship is the comprehensive discussion of the challenges and opportunities that entrepreneurs encounter in the Industry 4.0 era. It enables readers to start dreaming big, visualizing, and encourages them to think clearly and creatively

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems.

This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.

This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism.