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Reasserting the Disney Brand in the Streaming Era

About Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

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  • Language:
  • English
  • ISBN:
  • 9781032428673
  • Binding:
  • Paperback
  • Pages:
  • 140
  • Published:
  • October 6, 2024
  • Dimensions:
  • 234x155x15 mm.
  • Weight:
  • 246 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 4, 2025

Description of Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

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