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Reasserting the Disney Brand in the Streaming Era
- Binding:
- Paperback
- Pages:
- 140
- Published:
- October 6, 2024
- Dimensions:
- 234x155x15 mm.
- Weight:
- 246 g.
In stock
Delivery:
3-5 business days
Expected delivery: July 26, 2025
About Robert Alan (Ball State University Brookey
View all books by Robert Alan (Ball State University BrookeyDescription of Reasserting the Disney Brand in the Streaming Era
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
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