Marketing

En la era digital en la que vivimos, las oportunidades para generar ingresos en línea han crecido exponencialmente. Ya sea que estés buscando un ingreso adicional o quieras emprender un nuevo camino profesional, explorar formas de hacer dinero en línea puede ser una excelente opción. En este libro, "The Best 20 Ideas for Making Money Online," exploraremos una amplia gama de posibilidades que te permitirán capitalizar tus habilidades, intereses y conocimientos a través de la plataforma global que es internet.El mundo en línea ha democratizado la oportunidad de emprender y generar ingresos de múltiples maneras creativas. Ya no estás limitado por tu ubicación geográfica o tu situación actual. Con la accesibilidad a herramientas digitales y la capacidad de conectar con audiencias de todo el mundo, ahora es más posible que nunca convertir tus pasiones en fuentes de ingresos sostenibles.A lo largo de este libro, exploraremos veinte ideas sobresalientes para hacer dinero en línea. Desde actividades que requieren habilidades técnicas hasta opciones que se basan en compartir tus conocimientos y pasiones, cada capítulo te proporcionará una visión detallada de cómo poner en práctica cada idea. Cada capítulo se centrará en una estrategia específica, ofreciendo consejos prácticos, ejemplos de éxito y posibles desafíos a tener en cuenta.La variedad de ideas presentadas en este libro asegura que encontrarás al menos una que resuene con tus habilidades, intereses y objetivos. Algunas de estas ideas pueden ser implementadas como actividades secundarias para generar ingresos adicionales, mientras que otras tienen el potencial de convertirse en negocios a tiempo completo.Recuerda que el éxito en línea requiere dedicación, paciencia y adaptabilidad. No hay un enfoque único que funcione para todos, pero al explorar estas veinte ideas y personalizarlas según tu situación y visión, podrás construir un camino hacia el éxito financiero en línea.Sin más preámbulos, sumerjámonos en estas veinte emocionantes oportunidades para hacer dinero en línea, explorando cómo cada una puede convertirse en una fuente viable de ingresos en el mundo digital de hoy. ¡Prepárate para inspirarte y descubrir el potencial ilimitado que internet tiene para ofrecer en términos de generación de ingresos!

Are you tired of staring at a blank screen, struggling to find the perfect words to engage your readers? Then it's time to go beyond ChatGPT to Google Bard AI with this expansive training guide. You will not find this extensive information in this course on a YouTube channel. This material is a treasure trove of knowledge, covering all the topics that are currently in high demand, such as: What is Google Bard AI?Enhancing accessibility and inclusion with Google Bard AI.How to get started with Google Bard AI?Exploring the ethical implications of Google Bard AI.What are the fundamentals of natural language processing?What are the future trends and predictions for Google Bard AI?How to handle challenges and ethical considerations in Google Bard AI.From simple tasks like planning events and drafting invitations to asking questions about complex topics, Bard is the new addition to AI chat services that are set to disrupt digital communication. Here are some of the functions that Bard can perform: Answer questions informatively, even if they are open-ended, challenging, or strange.Generate different creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc.Translate languages.Write different kinds of creative content.Follow instructions and complete requests thoughtfully.Use its knowledge to answer questions comprehensively and informally. Here are the chapter lessons covered in our master course:IntroductionChapter 1- Google Bard AI: An OverviewChapter 2- Getting Started with Google Bard AIChapter 3- Fundamentals of Natural Language ProcessingChapter 4- Bard vs. ChatGPT: What's the difference?Chapter 5- Google Bard AI APIs and ToolsChapter 6- Training Custom Google Bard AI ModelsChapter 7- Advanced Techniques in Google Bard AIChapter 8- Real-world Applications of Google Bard AIChapter 9- Practices & Tips for Google Bard AI DevelopmentChapter 10- Troubleshooting ProblemsConclusionNow all you need to do is, grab this excellent info guide and get ready to learn the ability of Google Bard AI to provide poems, code, scripts, musical pieces, emails, letters, etc.

The Art of Propaganda: Mastering the Techniques of Persuasion is a comprehensive guide to understanding the different types of propaganda and how they are used to influence individuals and groups. This book covers the history of propaganda from ancient times to modern-day propaganda techniques. It explores the different types of propaganda, including emotional appeals, fear tactics, and logical arguments. It is a valuable resource for anyone interested in understanding the power of propaganda with its impact on society.

If you want your business to grow, effective marketing is crucial. But that doesn't mean you have to spend a ton of time on your marketing - even if you're a solopreneur. Do you dream of business growth, but aren't gaining traction? Does the thought of tackling your marketing feel daunting? Or, do you understand the importance of effective marketing, but simply don't have the time to get it done? There's good news! Marketing doesn't have to be so overwhelming, confusing, and complicated. Say goodbye to the confusion and complexity that has held you back, and say hello to a clear, actionable roadmap for business growth.In this transformative book, author Amanda Warfield takes you on a journey to demystify marketing with simplicity as your guiding principle. You'll walk away with a clear, concise, and personalized marketing strategy designed specifically for your entrepreneurial journey. You don't need a Masters of Business Administration (MBA) or a background in business to tackle your marketing head-on thanks to the strategies and techniques in this book that deliver real results.No longer will marketing feel like an insurmountable mountain; instead, it will become an easily manageable and integral part of your business. Take your content from non-existent or inconsistent, to a true tool to grow your business by Chasing Simple Marketing.

Chapter 1: Introduction Explanation of the importance of Facebook Ads and AutomationBrief overview of the book's contentChapter 2: Understanding Facebook Ads Basics of Facebook AdsTypes of Facebook AdsSetting up a Facebook Ads AccountTargeting and Ad PlacementChapter 3: Creating Effective Facebook Ads Creating Ad Copy and VisualsCreating Landing PagesA/B Testing and OptimizationStrategies for Increasing Click-Through-Rates (CTR) and Conversion RatesChapter 4: Facebook Ads Automation Importance of Facebook Ads AutomationSetting up Automated AdsStrategies for Optimizing Automated AdsOverview of Facebook Ads Manager and Automated RulesChapter 5: Measuring and Analyzing Facebook Ads Performance Metrics to track for Facebook AdsInterpreting Facebook Ads AnalyticsCreating Custom ReportsChapter 6: Advanced Facebook Ads Strategies Remarketing and RetargetingLookalike AudiencesCampaign Budget OptimizationScaling and Expanding Facebook Ad CampaignsChapter 7: Facebook Ads Case Studies Examples of successful Facebook Ad campaignsAnalysis of the strategies used in each campaignChapter 8: Facebook Ads Troubleshooting Common Facebook Ads issues and how to troubleshoot themChapter 9: Conclusion

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter.Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter.With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.

Digital out-of-home media today has become a rapidly advancing, increasingly profitable medium. We believe this media and advertising channel will continue to benefit from quickly progressing professional audio visual technology. These advances combined with public acceptance of digital communication and the populations yearning to engage in activities outside of their homes will fuel progress and profitability for the foreseeable future.

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.Interviews with professionals that provide insights on how to implement trends.Various activities and tools to be used individually or in a team.A dedicated chapter on how to set up your own trend practice within your organisation."

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ¿Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

Dieses Buch zeigt, welche Anforderungen an soziale Nachhaltigkeit Arbeitnehmer haben, welchen Einfluss sie auf die Arbeitgeberattraktivität nehmen und wie Unternehmen diese Anforderungen erfüllen sowie für das Employer Branding nutzen können, um sich als attraktiver Arbeitsgeber zu positionieren. Denn Nachhaltigkeit weist eine zunehmend hohe Relevanz innerhalb der Gesellschaft auf, wodurch Arbeitnehmer neue Anforderungen an ihre Arbeitgeber definieren. Ein durch den Fachkräftemangel verknapptes Angebot an Personal veranlasst Unternehmen dazu, die Bedürfnisse der Mitarbeiter noch besser kennenzulernen und auf diese einzugehen.

"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out."- Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it's very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go?Email marketing is one of the highest leverage activities in a SaaS business. It can help:increase onboarding and trial conversions;reduce churn; andgrow monthly recurring revenue (MRR).By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:product onboarding completion;engagement;sales; andupgrades to annual subscriptions.We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:Investing in more ads;Building new features hoping they'll drive engagement;Redesigning at the cost of trial and error.You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR:how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions;how to double, triple, or quadruple the performance of every single email you send;how to stand out in an increasingly more crowded inbox; andhow to create processes and structure to systematically grow the performance of an email marketing program.The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.You don't need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.- -The SaaS Email Marketing Playbookwas written for businesses with clear signs of Product-Market Fit, that are:selling to consumers or businesses;charging monthly or yearly subscription fees;generating more than $2k MRR; andadding at least 200 email signups per week.

Quelle que soit la qualité de votre produit, il est fort probable que 40 à 60 % des personnes qui l'utilisent pour la première fois n'y reviennent jamais. Vous risquez donc de perdre jusqu'à 60 % de vos inscriptions acquises à la dure. Est-ce que vous les laissez simplement abandonner votre produit ?Le courriel est une des activités qui a le plus grand potentiel d'impact dans une compagnie SaaS.Il peut aider à :augmenter les conversions et le taux de complétion de l'onboardingréduire le taux de désabonnementaugmenter les revenus mensuels récurrents (MRR)En introduisant une campagne aujourd'hui, vous pourriez augmenter considérablement vos conversions et bénéficier de cette augmentation de manière prévisible et répétée, semaine après semaine. C'est la beauté de l'automatisation. C'est également de cette manière que nous avons créé chez LANDR un programme d'upsell qui générait jusqu'à 42 % des achats d'abonnements hebdomadaires. Lorsque je me suis joint à LANDR, nous n'envoyions que 3 courriels automatisés. En nous concentrant sur l'envoi du bon courriel au bon utilisateur au bon moment, les performances ont grimpé en flèche, avec une augmentation de :la complétion de l'onboarding du produitl'engagement des utilisateursles ventesl'achat d'abonnements annuelsNous avons fait beaucoup d'erreurs en cours de route (notamment l'envoi de 85 000 courriels aux mauvais utilisateurs...). Il aura fallu beaucoup d'essais et d'erreurs, de longues heures au bureau et de nombreuses recherches exhaustives sur l'internet, mais les résultats étaient évidents... Le courriel était plus efficace pour générer des revenus que :Investir dans l'achat de nouvelles publicitésCréer de nouvelles fonctionnalités en espérant qu'elles suscitent l'engagement des utilisateursRepenser et re-concevoir le produit à coûts d'essais et erreursVous pouvez apprendre l'email marketing SaaS à la dure comme nous, ou vous pouvez passer en tête de liste. Le Guide de l'Email Marketing SaaS contient tout ce que j'aurais aimé savoir sur le courriel avant de débuter chez LANDR :comment (et quand) créer de nouveaux courriels ou des messages In-App afin d'influencer les comportements et les décisions d'achat des utilisateurscomment doubler, tripler ou quadrupler les performances de chaque courriel que vous envoyezcomment se démarquer dans des boîtes de réception de plus en plus encombréescomment créer des processus et une structure qui vous permettent d'améliorer systématiquement les performances de votre programme de marketing par courrielLe livre comprend également sept analyses immersives afin de vous aider à définir vos séquences d'onboarding, d'upsell, de rétention, de recommandation et de réactivation. Vous n'avez pas à être un maître de la rédaction (ou d'en avoir un(e) dans votre équipe) pour envoyer des courriels efficaces.Le Guide de l'Email Marketing SaaS contient tout ce dont vous avez besoin pour planifier, élaborer et optimiser votre programme de marketing par courriel.

Do you STRUGGLE with meeting new people and knowing how to effectively network while maintaining AUTHENTICITY and overcoming roadblocks to successfully build PROFITABLE lasting relationships with others?Are you always wondering why OTHER PEOPLE seem to get all the breaks and favors while YOU WORK HARD and never seem to get a break?Well this is the book for you!Those OTHER PEOPLE are not just in the RIGHT PLACE at the RIGHT TIME but knowingly or unknowingly, they UNDERSTAND how to network properly! It does not matter if you are a Professional, Entrepreneur, Business Owner, Homemaker, or Community Leader, EVERYONE can benefit from Networking successfully! LEARN HOW TO:Increase Your Visibility & CredibilityNegotiate Better Pay, Raises, Positions, & PromotionsSave THOUSANDS hiring right the first timeDrive Positive Change & EngagementGet your ideas in front of the right peopleGet "Tapped on the Shoulder" for the RIGHT opportunities and more!Over 100 pages of tips, tricks, and powerful wisdom to help you to start winning in the game of life with networking success!

Advertising Strategy - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Digital Marketing and Business Development. 1)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 2)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)CONTENT MARKETING:7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. YOU'LL LEARN:What content marketing is, how it began, and what it has achieved to date for companiesUnderstanding the value proposition of content marketingHow to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitorsUnderstanding the different types of content and how they work best to pursue some goals rather than othersHow to set-up a road map to navigate your way to set up a content marketing planUseful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven contentDetails of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journeyDelivering the right sort of content that not only captivates your audience but also leads to salesThe right content channels for your contentThe seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential salesAnd much more!

Viral Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Business Development. 1)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Mobile Advertising - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing. 1)MOBILE MARKETING:7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. YOU'LL LEARN:The importance of mobile strategyStrategies for Push NotificationsThe importance A/B testingHow to understand the critical components of App Marketing FunnelsThe power of SMS marketingWhat Location-Based Marketing isHow social media plays into Mobile MarketingWhat QR codes areHow QR codes can transform the customer experienceAnd much more! 2)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 3)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more!

"Newbie Author" offers a unique perspective on the publishing world. Delve into the candid pages of this personal journal, chronicling the triumphs and trials of a self-publishing odyssey.Writing a story is just a part of being an author. There's much more to it. After self-publishing my first book, I documented my experiences during the first year and revisited them a decade later (2023) The resulting book is a collection of chapters that detail my personal journey from my rookie year to now. It's not a guidebook, but rather a personal account of successes, failures, and obstacles as I pursued the independent publishing path. The chapters are structured as a "then and now" narrative, covering my experiences from the early days to the present.

In short, our study focused on stereotypes of the female gender among children in Ivorian advertising. Our aim was to show the presence of female gender stereotypes among children in Ivorian advertising. After carrying out a qualitative content analysis of our corpus of commercials, we can conclude that Ivorian advertisements do indeed contain gender stereotypes. We were able to verify this by asserting specific hypotheses. The authors of advertisements in Côte d'Ivoire use stereotypes to develop their campaigns.

Dieses Buch gibt einen Einblick in zentrale Strategien, Erfolgsgeschichten und die Umsetzung von Nachhaltigkeit in einzelnen Unternehmensbereichen. Nachhaltigkeit wird für Konsument:innen immer wichtiger und für Marken ist es von zunehmender Bedeutung, Haltung zu zeigen ¿ in Bezug auf sämtliche Nachhaltigkeitsdimensionen. Denn Marken können einen entscheidenden Teil zum Wandel beitragen, ihn sogar initiieren und lenken. Für Markenmanager:innen ergeben sich damit diverse Herausforderungen und Fragen, u. a. zur Wirtschaftlichkeit nachhaltiger Strategien, zu rechtlichen Aspekten, zur optimalen Positionierung oder zur Glaubwürdigkeit der Maßnahmen.Eine Vielzahl renommierter Expert:innen beleuchtet das Thema in diesem Buch aus unterschiedlichen Perspektiven und für verschiedene Branchen ¿ ein Werk sowohl für Praktiker:innen, als auch für Lehrende und Wissenschaftler:innen, die wertvolle Insights gewinnen wollen.Mit Beiträgen von:Elisa AdamProf. Dr. Nicole BöhmerProf. Dr. Michael BürkerProf. Dr. Sylvia Chan-OlmstedtMichele DilengeJan Dreyer Prof. Dr. Nicole FabischProf. Dr. Christian FeddersenProf. Dr. Michael FretschnerProf. Dr. Eva Ghazari-ArndtProf. Dr. Kai-Michael GrieseProf. Dr. Sandra GronoverBastian HamacherNoa-Sophie JägerDennis KotzoldProf. Dr. Ralf T. KreutzerPhilip MaloneyProf. Dr. Daniel MichelisThomas OttoLavinia Celina Rahmawati Liselotte RingeisAnnette RitterFranziska ScharfeProf. Dr. Benjamin SchulteJule ThömingSina TrumAnn-Katrin VoitHelena Wisbert