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The Brand Benefits Playbook

About The Brand Benefits Playbook

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

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  • Language:
  • English
  • ISBN:
  • 9781637745038
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • March 18, 2024
  • Dimensions:
  • 160x25x236 mm.
  • Weight:
  • 425 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 9, 2024

Description of The Brand Benefits Playbook

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

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