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The Brand Benefits Playbook
- Binding:
- Hardback
- Pages:
- 256
- Published:
- March 18, 2024
- Dimensions:
- 160x25x236 mm.
- Weight:
- 425 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of The Brand Benefits Playbook
"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--
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