ALCTS Papers on Library Technical Services and Collections series - tales.as

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Marketing to Libraries for the New Millennium

- Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

£53.49

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.
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