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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Containing all the information and analysis needed to understand the British system of Government and politics, Mastering British Politics is an essential text. This fifth edition has been fully revised and updated to reflect the results of and developments since the 2005 General Election.
Now in its second edition, this engaging text introduces readers to all the key developments in American history between 1900 and 2000.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
The fifth edition of this leading coursebook is designed for school, college and first year university students. Requiring no previous knowledge it covers international relations and major conflicts during the twentieth and early twenty-first centuries.
The new edition of this best-selling text includes a new section on the final years of the Labour government after Blair's resignation and a new chapter on the subsequent Coalition and Conservative governments.
Mastering Biology 3rd edition has been fully revised and updated to provide the information required for today's syllabuses.
Fashion is a very popular subject among young people. Despite this, many prospective students and people have little idea what jobs in the fashion industry entail. Fashion Styling is one of the least well researched areas in fashion colleges.
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