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Mastering Fashion Marketing
part of the Macmillan Master Series series
part of the Bloomsbury Master Series series
- Binding:
- Paperback
- Pages:
- 240
- Published:
- December 21, 2008
- Dimensions:
- 151x228x22 mm.
- Weight:
- 608 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Mastering Fashion Marketing
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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