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Focusing on how the profit motive is reshaping higher education and redefining what faculty are supposed to do, this book will appeal to scientists and academics, higher education scholars, university administrators and policy makers, and students considering a career in science.
Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
A powerful, hopeful critique of the unnecessary death spiral of higher education, The Great Mistake is essential reading for those who wonder why students have been paying more to get less and for everyone who cares about the role the higher education system plays in improving the lives of average Americans.
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