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The Branding of the American Mind

- How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

About The Branding of the American Mind

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

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  • Language:
  • English
  • ISBN:
  • 9781421420806
  • Binding:
  • Hardback
  • Pages:
  • 392
  • Published:
  • January 25, 2017
  • Dimensions:
  • 212x138x30 mm.
  • Weight:
  • 502 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of The Branding of the American Mind

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

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