Books in the Forschungsergebnisse der Wirtschaftsuniversitaet Wien series

Der Einfluss von Dauertiefpreisen auf das Konsumentenpreiswissen ist interessanter denn je. Die Ergebnisse dieser Studie zeigen, dass fur das Preiswissen das individuelle Eigeninteresse an Preisen ausschlaggebend ist. Die Arbeit bietet neue Perspektiven und Moglichkeiten fur den Handel, die Marktforschung sowie thematisch nahe Forschungsgebiete.

Die Arbeit analysiert Internationalisierungsprozesse und Finanzstrategien. Die empirische Langzeitanalyse untersucht Internationalisierung und «Gearing» in einem Zeitraum von uber 15 Jahren; die qualitative Studie identifiziert funf Verlaufstypen und stellt eine proaktive Steuerung des Kapitalbedarfs durch den wellenformigen «Gearing»-Verlauf fest.

Das osterreichische Mietrechtsgesetz (MRG) beschrankt die Hohe der Altbaumieten, Vermieter durfen jedoch Zuschlage fur «gute Lagen» verlangen. Das Gesetz gibt vor, welche Straenzuge zu welchen Zuschlagen berechtigen, und greift damit stark in das regionale Preisgefuge ein. Diese Arbeit untersucht die strukturellen Effekte dieses «Diktats».

Focuses on the structure of South Africa's economy, its industrial sector and inter-sectoral linkages by simulating an economic geography model of the vertical linkages type, by testing linkage strength econometrically and by analysing industrial policy's role in shaping its development path.

To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.

Supply chains consist of all processes which are needed in order to supply customers with the required products. This book shows how the performance of supply chains can be evaluated considering both economic and environmental criteria. It deals with dual sourcing in the context of the newsvendor model.

Between Creed, Rhetoric Facade, and Disregard

Inventory management and pricing decisions based on quantitative models both in industrial practice and academic works often rely on minimizing expected cost, which refers to the concept of risk-neutrality of the decision maker. In this title, spectral risk measures are applied to price-setting newsvendor problem and optimal policies are derived.

The price-setting newsvendor model is used to address the single period joint pricing and inventory control problem. This book presents an analytical and empirical study which compares different demand models with a flexible model based on price and inventory optimization.

The manual construction of formal domain conceptualizations (ontologies) is labor-intensive. Ontology learning, by contrast, provides (semi-)automatic ontology generation from input data such as domain text. This title combines corpus-based techniques with reasoning on Semantic Web data.

A Corpus-Based Analysis of the Terminology of the European Union's Development Cooperation Policy

A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.