Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Loyalty Schemes in Retailing
- A Comparison of Stand-alone and Multi-partner Programs
- Binding:
- Paperback
- Pages:
- 291
- Published:
- November 24, 2013
- Edition:
- Dimensions:
- 210x150x16 mm.
- Weight:
- 388 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of Loyalty Schemes in Retailing
To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
User ratings of Loyalty Schemes in Retailing
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Loyalty Schemes in Retailing can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
