Books in the Gabler Theses series

The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry.

In this book, the planning of assembly lines for uncertain demand is tackled and optimization algorithms are offered for the balancing of such lines. Building an assembly line is a commitment of several months or even years, it is understandable that the demand will fluctuate during the lifetime of an assembly line.