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Providing a New Perspective on Understanding and Measuring of Customer Inspiration
part of the Gabler Theses series
- Language:
- English
- ISBN:
- 9783658358938
- Binding:
- Paperback
- Pages:
- 140
- Published:
- November 11, 2021
- Edition:
- 12022
- Dimensions:
- 148x210x0 mm.
- Weight:
- 214 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Providing a New Perspective on Understanding and Measuring of Customer Inspiration
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.
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