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Providing a New Perspective on Understanding and Measuring of Customer Inspiration
part of the Gabler Theses series
- Language:
- English
- ISBN:
- 9783658358938
- Binding:
- Paperback
- Pages:
- 140
- Published:
- November 12, 2021
- Edition:
- 12022
- Dimensions:
- 148x210x0 mm.
- Weight:
- 214 g.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Providing a New Perspective on Understanding and Measuring of Customer Inspiration
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.
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