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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
This book demonstrates how principles of a Humanistic Management paradigm are practiced in a variety of industries and regions by businesses of different ownership structures and sizes.What unites these businesses is their commitment to the three stepped approach of Humanistic Management, which is grounded in unconditional respect for the dignity of life, the integration of ethics in management decisions, and active engagement with stakeholders.These businesses are not labeled social enterprises, but operate within the mainstream of competitive markets. However, they do have a deep sense of responsibility towards the communities in which they operate and act accordingly, knowing that sustaining business success over time depends on a value proposition to society at large. The cases featured in this book serve to clarify that businesses can thrive not despite but because they are upholding principles of Humanistic Management. It will be valuable reading for academics working in the field of business ethics, sustainability and corporate social responsibility.
This book aims to go beyond merely confrontational or complementary treatments of the relationship between market participation and business ethics. Reviewing the attitudes towards the market embedded in religious ethics and scholars, it explores the symbiotic relationship between the economy, ethics and morals.
This important book focuses on the role of human dignity, its protection and promotion in the context of organization and Humanistic Management.
This book aims to go beyond merely confrontational or complementary treatments of the relationship between market participation and business ethics. Reviewing the attitudes towards the market embedded in religious ethics and scholars, it explores the symbiotic relationship between the economy, ethics and morals.
Introducing a theory of workplace dignity into the field of management studies, this innovative new book presents an alternative paradigm based on principles of human dignity which is integrated into a theoretical approach to the topic.
This important book focuses on the role of human dignity, its protection and promotion in the context of organization and Humanistic Management.
In a time of instability trust in managers is low. Management education is being scrutinized for its impact on society and business schools have been considered as 'silent partners in corporate crime' This book outlines how business schools can get out of the line of fire by presenting the cornerstones of a humanistic business education.
The discussion presents a well-balanced outlook that combines and contrasts research and programs from 16 developed and 16 developing countries, and the visions of 10 female and 22 male authors from North America, South America, Europe, Asia, the Middle East and Africa.
In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and reposition international business and management practice to be a part of the solution to our global problems. These contributions provide impetus for further research, practice and pedagogy development.
Transforming Capitalism addresses the challenges to shareholder capitalism. It explores: fair play in the market place;challenges on systemic, organizational and individual levels; the need to refocus our economic system around community and cooperation; the current challenges and transform capitalism.
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. It examines the nature and occurrence of humanistic management practices within businesses and other organizations across the world.
Goes beyond the call for more humanistic management in the aftermath of a series of corporate scandals and the recent financial crisis, and offers advice on how we can build more humanistic organizations with the help of integrity. The authors shed light on leadership, governance and further implementation issues.
An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable.
In his Encyclical Letter Caritas in Veritate Pope Benedict XVI proposed a new humanistic synthesis to realign the economy with its social purpose. The aim of this book is to interpret, comment and develop aspects of the Encyclical Letter which are significant for economic and business activity and contribute to humanistic management.
In a time of instability trust in managers is low. Management education is being scrutinized for its impact on society and business schools have been considered as 'silent partners in corporate crime' This book outlines how business schools can get out of the line of fire by presenting the cornerstones of a humanistic business education.
Cultures and moral expectations differ around the globe, and so the management of corporate responsibilities has become increasingly complex. Is there, however, a humanistic consensus that can bridge cultural and ethnic divides and reconcile the diverse and contrary interests of stakeholders world-wide? This book seeks to answer that question.
Explores Alasdair MacIntyre's criticisms of the manager and retrieves an interdisciplinary approach to character transforming arguments. The manager as wise steward is proposed as a model for virtuous management.
Asserting that ethics should be integral rather than marginal to economics and management education, Reframing Economic Ethics highlights the need for a paradigm change from mechanistic to humanistic management, and argues that the failures of markets and managers in recent years were paved by a misguided management education.
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