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Humanistic Marketing

About Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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  • Language:
  • English
  • ISBN:
  • 9781137353283
  • Binding:
  • Hardback
  • Pages:
  • 284
  • Published:
  • November 18, 2013
  • Dimensions:
  • 223x145x22 mm.
  • Weight:
  • 482 g.
Delivery: 2-3 weeks
Expected delivery: November 28, 2024

Description of Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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