Books in the IMD Executive Development Series series

In todaya s world of rapid change, companies must unleash energy at all levels to identify new opportunities. But unleashing energy creates centrifugal forces that can pull the organization apart. Setting energy in motion isna t enough--it has to be focused.

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage.

Focuses on two issues for senior executives: how can the boards of global companies best lead their companies through the fundamental dilemmas that face all boards?; and how can Boards, entrusted with ultimate responsibility for the way a company exercises leadership, provide that leadership?

This is a book on information management for non--IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this -- minimizing risk, reducing costs, delighting customers, and creating a new reality -- are shown via the unique a four--cross diagrama .

The third title from Executive Development from IMD is devoted to Accelerating International Growth, one of todaya s most crucial business challenges.

This book delivers new IMD insights on an emerging challenge - how to deal with overwhelming complexity. Global organizations face a complex decision-making environment.